Life Cycle

Take the mystery out of innovation

Innovation is not simply identifying a cool idea and hoping it will be accepted in the market. Innovation is all about a holistic approach to create a competitive advantage.

Most traditional innovation efforts fail. Many times the assumptions about the customer needs were wrong and there wasn’t a real opportunity in the first place, or the idea was wrong and did not address the need, or the customer didn’t adopt the solution.

Our systematic approach helps you reduce risk and gain confidence by identifying the right opportunity and developing the right solution that will have a high probability of adoption and success in the marketplace.  

Whether you’re working to grow revenue or improve the customer experience, whether you're developing your next product, service, process or business model, our systematic and rapid approach to innovation will translate into competitive advantage. We help you find your diamond in the rough and deliver it to the marketplace, all while minimizing your costs on innovation efforts.


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Opportunity Exploration

Are we working on the right opportunity in the first place?
This is where we explore the entire realm of innovation possibilities for your portfolio. This cycle is a key input to your growth and innovation strategy. Sources include market trends, customer insights, technology trends, data analytics, and regulatory and competitor information.

Opportunity Exploration

Front End of Innovation

Are we discovering the right customer needs and marrying them with the right ideas?
Here we use a rapid and systematic process and customer input to advance prioritized innovation opportunities. Through multiple rounds of ideating, designing and user experience testing, teams end up with an innovation solution ready for detailed design.

Front End of Innovation

Back-End Design

Will our solution succeed in the market the first time?
Here we take successful prototypes from the Front End of Innovation and perfect them. Using a “Design for X” process, teams take a feasible solution and design it for aspects such as usability, serviceability, robustness, and manufacturability and assembly.

Back-End Design

Commercialization

Are we getting the most value out of our solution?
Commercialization is where we deliver the solution to the market or operationalize it internally. Here we implement the processes, metrics, structure, culture and change leadership that are required for continued operational excellence and essential to the adoption of the solution and its success over the long-term.

Commercialization

 

"We wanted a knowledge partner to help us build our innovation programmes at Reliance. We considered global universities, consultancies and other knowledge service providers and we picked Lean Methods Group because of their holistic approach to innovation. They have the people, processes and methods to help Reliance continue to grow as one of the most innovative companies in the world.”
Dr. Makarand Phadke, Senior Vice President, Innovation, Reliance Industries Ltd.

 

Innovation Offerings

Life Cycle