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Lean Methods Group specializes in collaborative and strategic methodologies to improve business performace across all industries.

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Home / Webinars & Videos / Practical Business Analytics: Designing Marketing Campaigns Through Scientific Experimentation

Practical Business Analytics: Designing Marketing Campaigns Through Scientific Experimentation

This webinar introduces you to the concept of scientific experimentation using Design of Experiments (DOE)—an effective method for planning, setting up and analyzing experimental scenarios that support your strategic decisions. DOE is applicable across a range of environments, including marketing as this webinar and data exercise will show.

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